Faith-Ashley Daniels is a Senior Business Marketing Manager at TikTok, where she isn’t just following trends—she’s shaping them. With expertise across high-stakes verticals like finance, insurance, and dating, Faith has redefined what it means for brands to connect with real people and culture, turning audiences into true advocates. Over her three years at TikTok, Faith has quadrupled growth across Auto, Growth Apps, and FinServ verticals, driving over $10 million in incremental revenue and contributing to $500 million in revenue attainment. Her approach blends hard metrics with bold, authentic storytelling, making her a trusted strategic partner for some of TikTok’s biggest clients.

Faith’s journey began at Wieden + Kennedy New York, where she crafted campaigns for iconic brands like Heinz, HBO, and Ford. There, she saw firsthand how a powerful ad could shift perceptions, capture the pulse of culture, and create moments that resonate far beyond the screen. Graduating with honors in advertising from the University of Texas at Austin, Faith found her purpose in the power of advertising to make a statement and redefine the status quo.

Now, Faith is on a mission to push brands past surface-level representation. She’s passionate about creating campaigns that amplify the multidimensional experiences of being Black, queer, Muslim, a woman, or part of any underrepresented group. With every project, she’s driving change from the inside out, ensuring that diverse voices aren’t just represented—they’re celebrated. Faith remains deeply committed to industry diversity initiatives like MAIP and AAF’s Most Promising Multicultural Students, dedicated to paving the way for the next generation of game-changers in advertising.