A woman with long black hair, wearing a white shirt and gold jewelry, smiling and laughing while standing beside a wooden ladder with paint splatters, in a room with a brown wall.

I’m Faith-Ashley Daniels,

  
      Brand Marketer.
      
      Cultural Strategist.
      
      Authentic Storyteller.

I believe the best work happens when strategy is honest, creativity is fearless, and community isn’t an afterthought, it’s the foundation.

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Have a little 𝑭𝑨𝑰𝑻𝑯 in the 𝑻𝑹𝑼𝑻𝑯

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Have a little 𝑭𝑨𝑰𝑻𝑯 in the 𝑻𝑹𝑼𝑻𝑯 ⋆

What I’ve Been Up To

Colorful graphic with the text "The Dating Revolution on TikTok" and logos of Tinder and TikTok, decorated with hearts, stars, and swirling lines.

Built TikTok’s first Auto Summit from scratch to prove the platform drives more than just awareness

TikTok x Tinder – Rewriting the Dating Playbook

Helped Tinder trade performance-heavy ads for culture-driven content that actually resonated with Gen Z on TikTok

Title: TikTok Auto Summit – From 0 to 1

Two people conversing in front of a large white house with a spacious porch, including a silver pickup truck and a black vintage truck parked outside, with a large tree and landscaped garden in the foreground.

Helping Ford reintroduce EVs as a cultural movement, not just a product launch

Ford – Make It Revolutionary

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Who I’ve worked with…

A woman sitting on a beige sofa, wearing a sleeveless white top, a leopard print skirt, black high-top Converse sneakers, a beige baseball cap, and a gold watch, smiling with her left hand resting on her head. Behind her is a large black and white decorative letter 'C' on the wall.

A woman with long black hair, smiling, wearing a white shirt, gold earrings, and a gold necklace, standing indoors with a neutral background.

Where Strategy Meets Soul

Hi, I’m Faith-Ashley Daniels—a brand strategist who believes the best stories start with truth. My work lives at the intersection of strategy, culture, and community, helping brands show up with intention and connect in ways that actually resonate. Whether it’s launching campaigns, shaping creative platforms, or rethinking how a brand shows up in the world, I bring bold ideas grounded in real insight.

Built on Connection

But storytelling doesn’t stop when the workday ends. At home, you’ll find me pulling espresso shots on my Breville, baking something sweet, or hosting friends for a cozy coffee shop experience in my living room. Travel, conversation, and curiosity fuel my creativity—and remind me that real connection is at the heart of everything I do.

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Get to know me…

CURRENT READ

Atomic Habits by James Clear

FAVORITE PERSON

My fur baby, Missy

Iced vanilla lattes & espresso martinis

FAVORITE DRINK (DAY OR NIGHT)

CURRENTLY TRAINING FOR

HYROX (Please send help)

The VOICE Behind the Strategy

A woman standing barefoot on a wooden box in a room with a brick wall, large windows, potted plants, and bookshelves, while smiling at the camera.

When I’m not building brand campaigns, I’m bringing them to life behind the mic.

From commercials and corporate explainers to eLearning that doesn’t sound like a robot, I use my voice the same way I use my strategy: to connect, clarify, and cut through the noise. Think tone, timing, and a little truth — all in one take.

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What Fuels Me

Gracious Host

A hand holding a paper coffee cup in front of a coffee machine in a kitchen.

I turn my home into a coffee shop—espresso, pastries, and good conversation always included

Curious Traveler

A woman standing with her arms raised in front of Machu Picchu, an ancient Incan archaeological site in the Andes Mountains of Peru, surrounded by lush green terraces and misty mountain peaks.

I try to leave the country at least four times a year—seeking inspiration in culture, design, and connection

Passionate Baker

Freshly baked bread rolls topped with coarse sugar on a baking tray.

I find peace in a perfectly proofed dough (and joy in sharing it with others)

A Glimpse Into My World

A woman taking a photo with her phone in front of a castle-like building with a pond and fountain, a bridge with decorative railing, and cloudy sky.

If this glimpse into my world made you think, “Okay… I need her planning my trips,” you’re probably right. I spend my 9-to-5 deep in culture, storytelling, and strategy, so crafting travel that actually feels intentional and meaningful comes naturally. If you’re looking for trips that are culture-rich and personal, then you should absolutely let me be your travel advisor.

Let’s make your next adventure hit different!